Partnering with agents to empower exceptional customer connections

Thirty years since Australia first connected to the Internet and digitisation, blockchain, the gig economy, big data, cloud computing, artificial intelligence and virtual reality are just some of the ways online technologies are transforming our economy.

Consumers are certainly adapting to this seismic shift in digital interactions in what is being called the “Age of Continuous Connection”.

Nicolaj Siggelkow and Christian Terwiesch authored an article in the Harvard Business Review this month examining how a range of new technologies are enabling frequent, low-friction, customised digital interactions and helping to build much deeper ties between businesses and customers.

“By providing customers with services and products they’ve requested – as quickly and seamlessly as possible” businesses are responding to consumers who just want the buying process to be easy, Siggelkow and Terwiesch write.

Real estate and property technologies (RealTech/PropTech) are perfect examples of this “respond-to-desire” technology strategy and are changing the way we design, build, manage, invest in, and buy and sell property.

RESO CEO, Kate Chalk, says Real Estate Sales Online empowers property buyers with what are now the essential consumer capabilities of instant access to information, minimal friction in transaction processes, maximum flexibility in timing and location, and precise execution of the purchase.

“RESO also helps agents reduce their costs of doing business through automation, speed, a seamless end-to-end process and scaling of the property purchase,” Chalk says.

 

“Agents who use the RESO platform can upload a property in a matter of minutes and provide buyers 24/7 access to the registration, offer and contract process.

“More and more agents are sharing with us that time and energy are being saved in spades with buyers being able to access all stages of the buying process online and respond to the different stages instantly wherever they are in the world.”

If you would a quick and easy run through of the platform give Chelsea or Rachel a call on 1300123091 or email info@legacy.reso.com.au